Did you know that 80% of businesses believe that email marketing increases their customer retention rate?
Not only that, but email marketing is rated as a marketing method with one of the highest return-on-investment!
Undeniably, email marketing is a surefire way to grow your business, but how exactly should you do it? Keep reading to find out how to write marketing emails that actually convert!
How To Write Marketing Emails That Work
There are 3.9 billion users of email, in the world, daily. Each person can receive upwards of dozens of emails per day. That’s a whole lot of information circulating the wide world of inboxes.
So, how do you stand out in a sea of information?
1. Know Your Reader Inside And Out
Knowing your reader is probably one of the most important pillars to a successful email marketing campaign.
Each part of your campaign should be written with the final recipient in mind. Not every person you email will be at the same point in the conversion process.
For example, you may have a group of readers that have only visited your website once, you may have another group that has purchased a product from you before, and then you may have a whole bunch of other email readers.
You cannot find a one-size-fits-all approach to your marketing emails, so ensure that content is written directly and personally for whoever is reading it, it will catch their attention.
2. First Impressions
When it comes to email marketing, you have but one chance to make a first impression, and that is with the email subject line.
On that note, however, don’t simply write a subject line to catch the attention of the reader and then under-deliver on the content of the email itself.
Write a compelling, short, but effective subject line that matches the content of the email itself.
The subject line can be part of why you may be receiving bounces, you’re not creating a high enough will to open your emails, look here to see what email bounces are.
3. Focus On Layout
Almost all businesses nowadays have access to software that allows them to design and create fantastic looking emails. There’s no excuse in 2020 to not be able to put together a well-designed, effective layout.
Ensure that the layout shows off the content of your email campaign, highlight promotional messages and important information in your writing by enhancing it through a great layout and design, draw attention to the important parts.
4. Write Great Call-To-Actions
At the end of each marketing campaign you’ll want the reader to do something, this may be to click on a link, open an attachment, or respond in another way.
Focus on writing the call-to-action that’s going to get you the results you want. Be short, concise, and to the point. Remember, you’re writing for the world wide web, and not an essay submission. The quicker you get to the point, the more your reader will appreciate it.
Email Marketing Campaigns
Knowing how to write email marketing emails is paramount to the success of your Digital Transformation 2021 efforts, but remember one thing:
There is no formula for overnight success when it comes to email marketing. Keep measuring the performance of each campaign in order to make relevant changes when needed.
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